DUBLIN, IRELAND COURSES

On successful completion of this module, the learner will be able to:

1. Explain the key economic problem of scarcity and choice
2. Assess the forces driving demand and supply and their impact on market conditions.
3. Calculate and interpret various economic parameters such as equilibrium price and quantity, average costs, marginal costs etc.
4. Describe the concept of elasticity
5. Explain topical economic problems and issues confidently.
6. Classify firms into different market structures and show how competitive structures influence the individual firm’s behaviour
7. Apply economic analysis to everyday problems in real world situations.

This course is still to be confirmed.

On successful completion of this module, the learner will be able to:

1. Explain the core management functions needed to manage a business

2. Apply a working knowledge of management practices within a business environment context.

3. Discuss the implications of planning in the business environment and its impact on business success.

4. Examine the role of managers within organisations and the main issues involved in staff management.

5. Discuss the importance of ethics as a critical element of practice

6. Evaluate the opportunities for managers in an ever changing and external business environment.

7. Demonstrate the tools and skills required to research the business environment.

On successful completion of this module, the learner will be able to:

1. Discuss alternative strategies used to gather sample data
2. Analyse data using measures of location and dispersion.
3. Draw inferences from sample data regarding the relevant population.
4. Apply mathematical techniques to problem solving
5. Calculate and interpret the nature of correlation between variables
6. Apply appropriate mathematical tools to financial data including discounting andinvestment appraisal
7. Explain probability and be able to use a range of techniques to calculate probabilities

On successful completion of this module, the learner will be able to:

1. Describe the role and principles of financial accounting and reporting
2. Identify the users of financial reports and discuss their information needs
3. Define the qualitative characteristics of financial information
4. Demonstrate the practice of double-entry bookkeeping through recording transactionsand events
5. Select and apply the correct accounting treatments for current and non-current assetsand liabilities, revenue, expenses and equity
6. Prepare and present basic financial statements for incorporated and unincorporatedentities in accordance with current international standards
7. Prepare and interpret statements of cash flows
8. Analyse and interpret financial statements

On successful completion of this module, the learner will be able to:

1. Evaluate the organisational factors that contribute to success within the business sector.
2. Illustrate the importance of the individual’s contribution to the organisation and factors affecting behaviour and performance.
3. Examine factors which influence group cohesiveness and performance.
4. Discuss and evaluate the main theories of motivation and their application in the current business environment.
5. Assess the importance of good structure for organisational performance
6. Discuss approaches to corporate social responsibilities and ethics in organisations
7. Explain the importance of culture and diversity within the business environment.
8. Recognise the importance of a supportive learning environment in organisations

On successful completion of this module, the learner will be able to:

1. Explain the role of operations management and discuss the key challenges posed in operations management.
2. Summarise the role of managing quality in an organisation
3. Evaluate a number of frameworks in the design and delivery of products and services.
4. Discuss performance related issues and how they can be measured in an operations environment.
5. Discuss the strategic issues faced by business operations.
6. Assess the operational issues between a customer and supplier within the supply chain and competing supply chains.

On successful completion of this module, the learner will be able to:

1. Describe and evaluate the role of the management accountant and their contribution to the achievement of changing organisational objectives
2. Identify and explain cost and revenue classifications and cost behaviour patterns
3. Describe, apply and evaluate marginal cost accounting techniques
4. Explain and interpret decision making techniques to evaluate business choices
5. Apply budgeting techniques and evaluate alternative methods of budgeting, planningand control
6. Compute and interpret basic variances.

On successful completion of this module, the learner will be able to:

1. Examine the role and scope of marketing in an organisation.
2. Demonstrate knowledge of key marketing realities and challenges facing organisations.
3. Examine the importance of providing customer satisfaction and responding to the marketplace through appropriate marketing strategies.
4. Develop and implement selected marketing strategies using suitable marketing models, frameworks and techniques.
5. Demonstrate knowledge and understanding of the tools and techniques in market research.
6. Identify and execute standard marketing research activities.
7. Express the relevance of market research to decision making.

On successful completion of this module, the learner will be able to:

1. Describe the financial environment within which organisations must operate
2. Critically evaluate the financial objectives of various types of organisations and the respective requirements of stakeholders
3. Discuss the function of capital markets
4. Explain alternative sources of finance and investment opportunities and their suitability in particular circumstances
5. Assess the factors affecting investment decisions and opportunities presented to an organisation
6. Select and apply techniques in managing working capital
7. Analyse a company’s performance and make appropriate recommendations.

On successful completion of this module, the learner will be able to:

1. Critically appraise the relevance of strategic management concepts, theories and empirical research to organisational case studies.
2. Analyse the main structural features of an industry and develop strategies that position the firm most favourably in relation to competition.
3. Appraise the resources and capabilities of the firm in terms of their ability to confer sustainable competitive advantage and formulate strategies that leverage a firm’s core competencies.
4. Formulate strategies for exploiting international business opportunities including foreign entry strategies and international location of production.
5. Evaluate the potential obstacles to strategy implementation in an organisation and develop methods to overcome such obstacles.
6. Examine the overall scope and direction of a corporation and the way in which headquarters manage various business operations to achieve particular goals.

On successful completion of this module, the learner will be able to:

1. Appraise the tasks involved in contemporary marketing communications
2. Demonstrate knowledge of how these marketing communications tools should beutilised to their best effect
3. Evaluate media trends, particularly online, which will impact on marketingcommunications.
4. Analyse the role of each element of the marketing communications mix in deliveringon marketing goals.
5. Develop a marketing communications plan using a variety of communication tools toreach an identified target audience.

On successful completion of this module, the learner will be able to:

1. Assess the impact of international changes and trends in the environment, competition and the dynamics of the labour force on HRM in international organisations
2. Evaluate the existing global training and appraisal systems for a cross-cultural workforce.
3. Examine industrial relations policies and practices within multinational organisations in a range of industries.
4. Determine global practices in compensation, benefits and reward systems and their impact on organisations operating internationally
5. Assess the legal and ethical environment within which international HRM must operate.
6. Compile the issues to be considered when selecting and managing an international body of employees with particular focus on expatriate managers.
7. Demonstrate an advanced understanding of the importance of professional practice in managing a culturally diverse workforce in international organisations.
8. Discuss ideas clearly and professionally the context of International HRM.

On successful completion of this module, the learner will be able to:

1. Critically evaluate each phase of the selling process.
2. Evaluate the dynamic nature of forces which impact on customers buying decisions and determine how sales strategies are modified as a result.
3. Create a sales strategy demonstrating a range of selling skills from prospect  identification to long-term relationship building and create a master selling plan.
4. Demonstrate an understanding of sales channels alternatives, challenges and selection
5. Examine the roles and responsibilities of the sales manager.

On successful completion of this module, the learner will be able to:

1. Evaluate the dynamic and complex marketing environments faced by international marketers and appreciate how it differs from domestic marketing.
2. Investigate various environmental forces of globalisation and the impact these forces have on international marketing.
3. Appraise the challenges associated with competing across a number of diverse international markets.
4. Interpret the primary and secondary research challenges used to assess the attractiveness of potential markets.
5. Demonstrate an advanced understanding of the planning, organising, and controlling activities associated with international marketing operations.
6. Examine the impact the internet is having on international marketing practices.
7. Prepare an international marketing plan demonstrating appropriate strategies formarket selection, market entry and marketing programme design.

On successful completion of this module, the learner will be able to:

1. Outline and discuss the law of agency, and distinguish between principal and agent and their rights and duties
2. Define Corporate Governance and evaluate its role and function in the effective management and control of organisations and the resources for which they are accountable
3. Compare and contrast the various mechanisms for the enforcement of Corporate Governance.
4. Identify, assess and evaluate the risks associated with a particular company and justify an appropriate strategy for mitigating and controlling the risks
5. Identify and evaluate different approaches to Corporate Social Responsibility and ethical decision making.
6. Demonstrate the application of professional values and judgement through an ethical framework that is in the best interests of business, society and the environment, and in compliance with relevant laws and regulations.

On successful completion of this module, the learner will be able to:

1. Discuss the importance of law to the operation of business in Ireland
2. Identify the nature and structure of the Irish legal system
3. Explain the essential aspects of the law of contract
4. Describe the essential features of the law of negligence
5. Explain the basic concepts of insurance and negotiable instruments
6. Show an awareness of the legal structure of business, including limited liability and thefull life cycle of business from formation to winding up
7. Describe the duties and responsibilities of the various officers of the business
8. Recognise the key obligations and rights provided by employment law statutes

On successful completion of this module, the learner will be able to:

1. Illustrate the major theories of strategic marketing management
2. Apply the principal strategic frameworks and marketing concepts in a business context
3. Examine business scenarios from a strategic marketing perspective
4. Assess the internal and external environmental factors affecting strategic marketing management
5. Demonstrate strategic management thinking and practice across a range of disciplines and subfields of marketing.

On successful completion of this module, the learner will be able to:

1. Describe the financial environment within which organisations must operate
2. Critically evaluate the financial objectives of various types of organisations and the respective requirements of stakeholders
3. Discuss the function of capital markets
4. Evaluate alternative sources of finance and investment opportunities and their suitability in particular circumstances
5. Assess the factors affecting investment decisions and opportunities presented to an organisation
6. Demonstrate a sense of judgement in managing working capital
7. Communicate effectively in discussion and contribute responsibly to team-work efforts
8. Analyse a company’s performance and make appropriate recommendations.

On successful completion of this module, the learner will be able to:

1. Explain the role of operations management and discuss the key challenges posed in operations management

2. Discuss the importance of project management in successfully delivering on management goals
3. Evaluate a number of frameworks in the design and delivery of products and services
4. Discuss performance related issues and how they can be measured in an operations environment
5. Show a detailed knowledge of the components of a project plan
6. Identify the key issues in project implementation and identify appropriate risk responsestrategies.

On successful completion of this module, the learner will be able to:

1. Argue the importance of understanding consumer behavior in marketing strategy development
2. Apply the range of individual and environmental factors, which influence consumer buyer behavior
3. Examine the major models of consumer decision making processes
4. Apply consumer theories to relevant marketing scenarios
5. Demonstrate how marketers can influence consumer buyer behavior
6. Discuss the ethical sensitivity required in terms of consumer influences.

On successful completion of this module, the learner will be able to:

1. Explain (and apply in practical skills training exercises) the key health and safety regulations that are a necessary requirement of the hospitality manager.
2. Describe how the essential health and safety practices will assist with their own critical assessment of the operational aspects of a hospitality organisation.
3. Reproduce practical food production skills and explain how they are applied in a professional manner.
4. Produce key menu items in tandem with the key culinary principles.
5. Compile a series of activities necessary to produce a pre-determined menu item.
6. Demonstrate tasks that are essential in a commercial kitchen in order to ensure thathealth and safety regulations are met at all times.

On successful completion of this module, the learner will be able to:

1. Describe the composition, size, and growth of the international tourism, hospitality and travel industries.
2. Present examples of the various types of international hospitality service providers within the lodging and food and beverage sectors.
3. Explain the fundamental operational principles associated with lodging/accommodation and food and beverage operations.
4. Discuss the cohesive nature of international tourism, hospitality and travel businesses.
5. Communicate effectively with their peers and others about relevant module topics.
6. Interpret the factors affecting the international recreation, leisure, gaming, andconference and events sectors.
7. Discuss the key concepts of management and leadership within the internationalHospitality industry.
8. Examine the necessary management and leadership skills required by internationalhospitality managers.
9. Demonstrate professional commitment to gaining relevant management theory tosupport your learning.
10. Describe the key management principles of international hospitality management

On successful completion of this module, the learner will be able to:

1. Analyse data using measures of location and dispersion.
2. Apply mathematical techniques to problem solving relevant to the hospitality industry.
3. Calculate and interpret the nature of correlation between variables; derive the OLS regression equation and use the latter for forecasting within a hospitality management context.
4. Apply appropriate mathematical tools to financial data related to the hospitality industry including discounting and investment appraisal
5. Explain probability and be able to use a range of techniques to calculate probabilities with a hospitality management context.

On successful completion of this module, the learner will be able to:

1. Identify and interpret the nature and role of services marketing in the international hospitality industry
2. Discuss the major trends affecting the marketing of the international hospitality service industry
3. Examine the changing consumer needs and appreciate the implications for the hospitality marketers
4. Develop an appropriate marketing mix for the hospitality service sector
5. Identify and assess the various components of the service promotion mix
6. Participate in class discussion on topics related to the marketing of internationalhospitality services.

On successful completion of this module, the learner will be able to:

1. Identify and explain the various types of operations that make up the food and beverage sector and how they are organised.
2. Recall and discuss the relevant legislation which governs the restaurant business.
3. Discuss the key practices that are involved in the processes of menu management.
4. Establish the core activities that are involved in production forecasting, purchasing andinventory management in the management of food and beverages.
5. Identify and examine the key aspects of cost control, budgeting and revenuemanagement in food and beverage operations.
6. Evaluate the professional skills that are required by food and beverage managers inmanaging human resources.
7. Discuss the importance of quality management in food and beverage organisations.

On successful completion of this module, the learner will be able to:

1. Present an external image that is both positive and professional
2. Discover useful skills in building confidence, assertiveness and self-motivation
3. Employ various methods to manage stress and conflict
4. Write business documentation and professional correspondences in English
5. Demonstrate professional job interview skills
6. Compose and deliver a professional presentation
7. Organise and chair a business meeting.

On successful completion of this module, the learner will be able to:

1. Examine the legislation that affects the planning and building of international hospitality facilities
2. Assess the legal issues involved in human resource management including recruitment, selection, discipline and dismissal within an international hospitality business environment
3. Demonstrate understanding of the rules regarding the rights and liabilities of hospitality managers under existing laws governing the international hotel industry
4. Employ professional and ethical standards relative to the international hospitality industry
5. Embrace appropriate courses of action when faced with legal problems
6. Discuss the key areas of international hospitality legislation that affect the provision ofhospitality services
7. Support in-class discussions surrounding legal issues affecting the internationalhospitality sector.

On successful completion of this module, the learner will be able to:

1. Recognise the structure of the tourism industry and identify the challenges that are faced by the industry
2. Outline and discuss the range of tourism products available
3. Discuss the role of the intermediaries in the provision of travel and tourism services
4. Demonstrate understanding of the factors that influence and impact the supply anddemand of tourism
5. Discuss the economic, socio-cultural and environmental impacts of tourism
6. Summarise developments and customer trends that are facing the tourism industry
7. Demonstrate skills in the identification, analysis and solution of problems in tourismbusinesses
8. Participate in class discussion on tourism related topics.

On successful completion of this module, the learner will be able to:

1. Assess the core areas of corporate, business and functional level strategy relevant to the international hospitality industry.
2. Analyse the relationship between the global business environment and strategic decisions made by international hospitality organisations
3. Apply judgement and skill in planning, design, and resource allocation when formulating and implementing a business strategy
4. Evaluate the role of operations in adding value and achieving sustainable competitive advantage in the international hospitality sector
5. Explain the importance of in-depth analysis of both the organisation and the external business environmental trends in assisting hospitality managers during the formulation of strategy
6. Employ analytical skills to choose appropriate structures and cultures for the successful implementation of particular strategies
7. Demonstrate sensitivity to global, organisational and environmental contexts when evaluating the strategic position of hospitality organisations.
8. Discuss business strategy clearly and professionally
9. Evaluate the appropriateness and effectiveness of various strategic evaluationmethods for hospitality organisations.

On successful completion of this module, learners will be able to:

1. Examine and review relevant information on International Travel, Tourism and Hospitality (ITTH), and apply this information in discussion, when constructing reports and assignments and when analysing industry information.
2. Recognise the challenges facing ITTH including the barriers to future development and expansion at local, national and international levels
3. Analyse how society, culture and legislation are affected by increasing levels of travel and tourism.
4. Critically examine the global impact of travel, tourism and hospitality services on local and global economies
5. Determine and measure the importance of international hospitality as part of the tourism product/service
6. Evaluate and apply data when developing and planning improvements in ITTH products/services.
7. Explore the impact of technology on ITTH and assess the possible impact of future IT developments on the ITTH.

On successful completion of this module, the learner will be able to:

1. Appraise the current and potential future trends and developments in international leisure services and sport
2. Examine the impact that leisure services and sports have on local and global economies
3. Evaluate evidence and arguments associated with the delivery of a sport and/or leisure service across cultural boundaries
4. Assess the impact of socio-cultural factors in international leisure services management
5. Determine the factors affecting and contributing to the strategic management of international sport and leisure service resources.
6. Recognise the international legal and economic framework within which an international sport and/or leisure industry must operate
7. Combine and apply the concept of customer service and consistent quality to international leisure/sport management
8. Compare and contrast the ways in which public, not-for-profit, and commercial enterprises organise / deliver sport and leisure services
9. Employ effective research skills to review and analyse a sport and/or leisure service provider(s) from an international perspective.

On successful completion of this module learners will be able to:

1. Produce a variety of articles, which comply with space and time restrictions.
2. Demonstrate an overall understanding of the editorial processes involved in producing writing media.
3. Find sources and have a knowledge of the interviewing skills needed.
4. Identify, analyse and replicate the linguistic features of an article.
5. Write and subedit news and feature articles.
6. Understand the work of a freelancer as well as the personal and professional qualities that make for a successful freelancer.

On successful completion of this module, the learner will be able to:

1. Demonstrate understanding of the production process and of the stages in overview of how productions work.
2. Generate ideas and research for different types of video production and become familiar with ways to organise content and contacts.
3. Identify and apply different video production techniques.
4. Develop programme ideas from proposal to treatment level.
5. Demonstrate knowledge of basic camera and location sound recording technical production skills
6. Demonstrate knowledge of editing software and the editorial skills necessary to illustrate a narrative
7. Competently identify intended audiences and outlets for work

On successful completion of this module, the learner will be able to:

1. Demonstrate a comprehensive grasp of the grammar, syntax, spelling and referencing skills required for essays and other written forms.
2. Display a detailed knowledge and understanding of the guidelines for making successful presentations.
3. Engage with the contemporary news agenda to the extent that they can write about, and discuss, media agenda topics in front of their peers in an informed manner.

On successful completion of this module, the learner will be able to:

1. Competently use a variety of software tools to produce digital and online media projects.
2. Evaluate and discuss the characteristics of digitally produced media.
3. Create and manage digital media content.
4. Understand and competently apply design principles in digital print production.

On successful completion of this module, the learner will be able to demonstrate critical judgement and analytical skills

1. Accommodate further study in related areas in years two and three
2. Apply sociological concepts to social issues and problems in society

On successful completion of this module, the learner will be able to:

1. Create studio-based imagery, relevant and ready for compositing into advanced imagery.
2. Create a workflow using actions allowing for efficient photographic practice.
3. Use industry-standard software to enhance images to a marketplace level.

On successful completion of this module, the learner will be able to:

1. Engage in independent social and political research
2. Identify key social problems and tensions
3. Understand some of the key political systems domestically and internationally
4. Critically discuss contemporary social and economic issues
5. Develop critical judgements and analytical skills
6. Pursue further study and research in the social science field

On successful completion of this module, the learner will be able to:

1. Exhibit a technical and journalistic understanding of news, sports, arts and light entertainment and current affairs coverage.
2. Exhibit intermediate working knowledge and proficiency in the radio studio environment.
3. Produce radio news programmes to commercial industry standards.
4. Produce a radio documentary to commercial industry standards.
5. Produce content to be aired on temporary BAI licensed radio station, Griff FM, to commercial industry standards.
6. Record, edit, prepare and research audio and content to professional commercial broadcast industry standards.
7. Write, plan, prepare and organize programme content to broadcast commercial industry standard.

On successful completion of this module, the learner will be able to:

1. Demonstrate an understanding of the language and theories of visual communication.
2. Conceive, create and deliver graphic design media products to a high standard, demonstrating a capacity for critical evaluation and professional competence.
3. Critically engage with and demonstrate the application of design as a process.
4. Analyse, engage with and draw from a variety of visual texts..
5. Operate industry standard image and layout creation tools to a professional standard.

On successful completion of this module, the learner will be able to:

1. Conceive, research, write and self-edit news reports and feature articles of an acceptable quality, with interviews.
2. Apply a practical grasp and critical awareness of ‘news values’.
3. Successfully pitch stories to editors as a staffer or freelancer.
4. Demonstrate the ability to critically analyse the impact of digital technologies on the news media industry, concomitant trends and likely future developments as they relate to financially viable media products, graduate employment prospects, and the maintenance of democratic societies.
5. Demonstrate an understanding of clear, concise expression, using appropriate words with correct grammar and punctuation.
6. Demonstrate the ability to structure different types of stories as well as apply the use of good intros and accurate, impartial headlines.

On successful completion of this module, the learner will be able to:

1. Demonstrate understanding of key issues in national and international politics and economics.
2. Critically analyse the institutions of global and European governance.
3. Critically compare development patterns across emerging economies.
4. Express a comprehensive understanding of the role played by civil society organisations in modern politics.

On successful completion of this module, the learner will be able to:

1. Identify and communicate the necessary knowledge needed to operate studio equipment to a high commercial and professional standard.
2. Utilise industry standard and related software to shoot the brief and bring the necessary postproduction skills to the final presentation.
3. Work effectively within a group environment and ability to work independently demonstrating skills necessary to communicate a commercial photographic brief.
4. Appreciate client considerations and market relevance.
5. Understand and apply the ability to work to both a set brief and free brief where necessary.

On successful completion of this module, the learner will be able to:

1. Demonstrate and apply a historical perspective to the media coverage of conflict
2. Critically evaluate media coverage of conflict
3. Express an in-depth awareness of the difficulties involved in conflict reporting
4. Apply ethical standards to their analysis of conflict reporting and demonstrate an advanced awareness of it crucial functions in contemporary democratic societies.

On successful completion of this module, the learner will be able to:

1. Critique and analyse the media from a sociological and a critical political-economy perspective.
2. Demonstrate a critical understanding of the structure of the media institution, while applying an advanced understanding of the interrelationship of media with governmental, political and economic forces in society.
3. Bring sociological research on the media, to a research topic which they initiate, evaluate the research and draw reasonable conclusions from same.
4. Pursue further study and research in media/communications and/or related humanities based disciplines.
5. Competently identify and apply the knowledge, concepts and perspectives gained, to their work in media related employment.

On successful completion of this module, the learner will be able to

1. Demonstrate specialised knowledge of selected film genre and film cycles
2. Illustrate an understanding of key concepts in Film Studies
3. Evaluate and discuss the directorial techniques of selected film directors
4. Demonstrate critical judgement and analytical skills
5. Pursue further study and research in media/communications and/or related humanities based disciplines
6. Utilise knowledge gained to design and develop media artefacts

1. Assume employment as a sports journalist across relevant media.
2. Complete a series of course-based assignments and essays to a professional standard.
3. Demonstrate analytical skills and critical judgement.
4. Work to a professional standard during live sporting events.
5. Demonstrate the confidence to seek accreditation to sporting events and set up interviews with sporting personalities.

On successful completion of this module, the learner will be able to:

1. Demonstrate ability to structure and present prose (novels, short stories), screenplays and theatre scripts to a professional standard
2. Analyse the development of narrative through history
3. Recognise and reproduce narrative conventions
4. Appreciate the complexities of creative processes
5. Identify the codes of a variety of genres as well as that of comedy
6. Embrace professional industry standards
7. Display enhanced colour, vibrancy and precision in writing
8. Exploit the rich potential of narrative
9. Appreciate modern developments in poetry and express themselves through poetic language

1. Demonstrate advanced skills in the use of industry-standard media tools at the forefront of the field to produce high quality online content and web sites.

2. Demonstrate a critical comprehension in the initiating, design and construction of integrated web-based media sites.

3. Critically appraise the online media landscape and the potential of new technologies and audiences.

4. Recognise and deploy appropriate online journalism strategies to engage readers across a range of online media.

5. Assume immediate employment as professionally equipped journalists and communications specialists with the capacity to participate in teams in print, electronic, radio, TV, publishing, public relations or other related media

On successful completion of this module learners will be able to:

1. design, develop, test and debug software applications utilising core programming concepts
2. specify precisely the syntax and semantics of programming language
3. select an appropriate program construct (or datatype) to achieve a given task
4. design a systematic suite of tests for a given program and implement it
5. prepare the text of a program in a well-formatted, conventional manner anddevelop these programme using an integrated development environment
6. implement basic algorithms and data structures using a programming language
7. document accurately the design of a program on-the-fly
8. determine the basic efficiency of an algorithm.

On successful completion of this module learners be able to:

1. Perform numerical calculations involving integers and real numbers that involve indices, logs and modulo arithmetic.
2. Solve algebraic equations
3. Work with Boolean algebra and quantified expressions.
4. Solve problems in linear programming
5. Work with sequences and series.
6. Explaintheprincipleofinductionandcarryoutsimpleinductiveproofsover the natural numbers;
7. Use general formulas for the equations of lines, circles, parabolas and ellipses;
8. Solve trigonometric problems
9. Do differentiation and integration.

On successful completion of this module learners will be able to:

1. Demonstrate an advanced understanding of how the web works.
2. Demonstrate an advanced knowledge of client-side web standards technologies (HTML, CSS, JavaScript)
3. Understand and demonstrate the importance of research and pre-planning in designing and building web applications
4. Design and build standards-compliant web sites with HTML, CSS andJavaScript.
5. Understand and demonstrate the importance of usability and user-centered design in developing web applications.

On successful completion of this module learners will be able to:

1. Compare and critically analyse approaches to computer architecture.
2. Explain how data encoding and processing is carried out and criticallyanalyse the factors that influence processing performance.
3. Analyse the role and construction of key hardware components and explain how they operate.
4. Explain the role played by storage and analyse and compare approaches to storage.
5. Explain the role played by computer building blocks and peripheralcomponents.
6. Explain how computer networks can be used, created and maintained.
7. Explain the role and outline the functions of an operating system.

On completion of the module the learner will be able to:

1. Effectively position themselves to optimise the learning experience in college.
2. Use appropriate tools and techniques to expertly manage learner work load and responsibilities.
3. Competently use appropriate software applications to produce and enhanceprofessional reports and presentations.
4. Efficiently use library resources (including research databases), andreferencing software tools, in a responsible and ethical manner.
5. Navigate web proficiently and effectively.
6. Confidently use collaborative software to advance group projects and networking.
7. Develop essential group work techniques and proficiency.
8. Use appropriate tools and psychometric tests to evaluate and develop personal performance.
9. Discuss the nature of the IT industry and the opportunities that it presents to the learner

On successful completion of this module learners will be able to:

1. explain the main reasons behind the development of the object-oriented model of software development;
2. implement classes that encapsulate both simple and complex behaviours;
3. explain the relationship between encapsulation and public interfaces;
4. define both inheritance and composition and the differences between them;
5. design and implement classes that use inheritance and composition;
6. apply abstract concepts in an object oriented manner
7. develop confidence in and awareness of the capabilities of object oriented development
8. develop high quality software that is reliable, reusable and maintainable

Upon successful completion of this module, you will be able to:

1. Calculate the probability of a given event.
2. Explain how unbiased sampling may be conducted.
3. Prepare and present summary statistics.
4. Estimate confidence intervals.
5. Conduct significance tests.
6. Calculate numbers of permutations and combinations.
7. Differentiate between random and non-random events.

On successful completion of this module learners will be able to:

1. Analyse the goals, functions, models, and components of database systems
2. Explain the context, phases, and techniques for designing and building databases
3. Select and apply appropriate design models to a given development environment
4. Design an efficient database system for a business functional area using an appropriate database design technique
5. Implement and manipulate a relational database using SQL
6. Connect a database to a larger software development environment
7. Critically analyse advanced topics in database systems

On successful completion of this module learners will be able to:

1. write programs for a GUI based environment
2. explain how programs interact with the GUI based environment
3. discuss aspects of good interface design
4. write methods to link your applications to third party applications.
5. identify the need for custom controls and demonstrate their implementation
6. identify and implement the importance of human factors within system development
7. demonstrate the application of correct HCI concepts when designing computer interfaces.
8. demonstrate the features of event-driven programming.

On successful completion of this module learners will be able to:

1. Understand basic network concepts and network models.
2. Understand network connectivity, topologies, data switching techniques and concepts of media access control and their protocols.
3. Understand analog and digital signals and signaling, as well as signal impairments.
4. Understanding signal encoding techniques and scrambling methods
5. UnderstandIP/TCP protocols and the IP addressing scheme.
6. Understand concepts of electronic mail systems.
7. Recognize basic concepts of wireless networks.
8. Implement through programming or a detailed study a simple communication system functionality or protocol

This course is advanced and is intended for final year students only.

On successful completion of this module learners will be able to:

1. understand network connectivity, topologies, and concepts of media access control and their protocols.
2. understand the detailed framing, error detection techniques used in communication systems
3. understand the detailed routing techniques for data through data networks
4. understand IP addressing and subnetting.
5. recognise congestion problems and implement congestion controls
6. implement through programming a simple communication system functionality or protocol
7. understand basic concepts of wireless networks and concepts network security

On successful completion of this module learners will be able to:

1. explain challenges involved in designing and developing distributed systems

2. compare different architectural and communication modesl

3. write distributed applications using distributed object model and web services.

4. explain clock synchronisation and system state capturing strategies

5. evaluate appropriate distributed algorithms for leader election and mutual exclusion

6. describe state of the art distributed search techniques.

On successful completion of this module, the learner will be able to:

1. Explain the objectives of government macroeconomic policy and describe how they can be pursued
2. Define and measure national income and rates of unemployment and inflation.
3. Describe the causes and consequences of inflation and unemployment
4. Explain the role of the European Central Bank and how exchange rates and interest rates are determined
5. Construct the aggregate demand and aggregate supply model of the macro economy and use it to illustrate macroeconomic problems and possible fiscal policy and monetary policy solutions
6. Discuss the importance of international trade

On successful completion of this module, the learner will be able to:

1. Discuss the importance of law to the operation of business in Ireland
2. Identify, discuss and apply the sources of law, including where relevant EU law
3. Explain the nature and structure of the Irish legal system
4. Explain the essential aspects of the law of contract and recognise the essential features of the law of negligence
5. Explain the basic concepts of insurance and negotiable instruments
6. Discuss the legal structure of business
7. Describe the duties and responsibilities of the various officers of the business and define the rights and responsibilities of shareholders
8. Apply the core principles of employment law in a practical manner

On successful completion of this module, the learner will be able to:

1. Demonstrate essential skills in the application of the key components of information technology
2. Select appropriate IT skills to facilitate their educational and professional development.
3. Describe how IT concepts shape the business environment
4. Demonstrate advanced practical skills in the most common office applications such as MS word, MS Excel, MS PowerPoint and MS Access.

On successful completion of this module, the learner will be able to:

1. Apply appropriate features of MS Excel, MS Access and MS Project in order to solve business problems at operational or strategic level
2. Display a critical awareness of best practice in relation to business information systems development projects
3. Differentiate between business information systems used at different levels of the business organisation
4. Assess the strategic significance of business information systems and appreciate best practice in business information systems service management
5. Classify the various options available to a business when acquiring a new business information system

On successful completion of this module, the learner will be able to:

1. Explain the role and importance of digital marketing in a rapidly changing business landscape
2. Discuss the key elements of a digital marketing strategy
3. Illustrate how the effectiveness of a digital marketing campaign can be measured
4. Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs

On successful completion of this module, the learner will be able to:

1. Discuss how human resource management has changed and evolved.
2. Evaluate and apply the policies, practices and procedures that an employer/manager needs to be familiar with.
3. Discuss the key skills of HRM including recruitment and selection of staff, training and development of staff, performance management and reward management.
4. Analyse current best practice in the HR function

On successful completion of this module, the learner will be able to:

1. Evaluate the viability of a new product/service/business idea
2. Distinguish and evaluate key competitive advantage(s)
3. Investigate market opportunities both nationally and internationally
4. Experiment with methods of bringing the product/service/business idea to market

On successful completion of this module, the learner will be able to:

1. Appraise the theories and practice of international business.
2. Assess the key factors driving international business and the global economy.
3. Discuss the different political/legal, cultural, financial and economic environments encountered in the international marketplace.
4. Evaluate strategies used by international enterprises to support successful international operations.
5. Analyse government intervention in International Business
6. Discuss different levels of cross national cooperation and agreements that provide preference for member countries.

On successful completion of this module, the learner will be able to:

1. Demonstrate knowledge of the nature and processes of branding and brand management.
2. Evaluate the scope of brand management activity across the overall organisational context and analyse how it relates to other business areas.
3. Appraise the key issues in managing a brand portfolio and making strategic brand decisions.
4. Formulate and justify brand development decisions
5. Analyse and discuss contemporary brand related problems and develop appropriate strategies and initiatives.

On successful completion of this module, the learner will be able to:

1. Assess the role of supply chain management
2. Explain the important contribution that supply chain management can make in enhancing customer service and differentiating organisations in the face of competitive markets.
3. Examine the role of technology in the supply chain and how technology may be leveraged to gain competitive advantage
4. Describe the critical role of supplier selection, development and management in establishing high-performing supply chains.
5. Analyse an optimised supply chain for a particular business and context.
6. Design an optimised supply chain.

On successful completion of this module, the learner will be able to:

1. Discuss the importance of a structured approach to project management.
2. Create a project plan for a project scenario that includes key tasks, critical path, dependencies and realistic timeframes.
3. Apply various tools and techniques to initiate, plan and evaluate a project.
4. Evaluate the critical role of resource allocation to projects.
5. Analyse the monitoring and control approaches in a project.

On successful completion of this module, the learner will be able to:

1. Analyse the role of consumer behaviour in marketing strategy formulation.
2. Appraise the major models of consumer decision making processes and the key influences on these processes.
3. Evaluate the social and environmental contexts in which consumption decisions are made.
4. Integrate these consumer theories in terms of key marketing decisions.
5. Develop and defend marketing recommendations based on consumer analysis.
6. Demonstrate critical awareness of the ethical considerations and professional practice relating to consumer behaviour.

On successful completion of this module, the learner will be able to:

1. Evaluate the nature, purpose and scope of an audit and the legal, regulatory and ethical framework for auditing.
2. Distinguish between the respective roles and responsibilities of directors and internal and external auditors
3. Demonstrate how the auditor obtains and accepts audit engagements and conducts a detailed investigation into an audit client to identify the risks of material misstatement (whether arising from fraud, error or other irregularities)
4. Describe the nature of internal control systems of relevance to the audit, including IT systems
5. Identify and apply the procedures required to evaluate control risk, including communication of the weaknesses, impacts and professional recommendations to those charged with governance and management
6. Devise an overall audit strategy, identify and formulate the audit tests and evidence required to meet the objectives of audit assignments to comply with the International Standards on Auditing
7. Analyse how subsequent events review and going concern assessment informs the conclusions in the auditor’s report
8. Describe the key basic component elements of the Auditor’s Report, and identify and analyse matters that impact on the wording of audit reports, including those that affect the auditor’s opinion and those that do not affect the auditor’s opinion

On successful completion of this module, the learner will be able to:

1. Critically evaluate the impact of financial decisions on the strategic direction of the organisation
2. Identify and evaluate the exposure of a company to financial risk and the techniques required to manage this risk
3. Explain alternative sources of finance and investment opportunities and their suitability in particular circumstances
4. Evaluate complex investment appraisal situations and appreciate the importance of the cost of capital to the organisation and how the capital structure chosen will impact upon this
5. Analyse the key strategic financial issues that must be considered in an acquisition or merger, including valuation of the target company
6. Analyse a company’s performance and make appropriate recommendations.

On successful completion of this module, the learner will be able to:

1. Define the role, scope and relevance of market research to decision making in business
2. Apply the tools and methods used by market researchers for making decisions
3. Carry out standard market research activities
4. Design basic data collection tools
5. Display findings of market research in a concise and clear way
6. Apply ethical standards and concerns when conducting market research

On successful completion of this module, the learner will be able to:

1. Explain the forces driving demand and supply and their impact on market conditions
2. Calculate and interpret various economic parameters such as equilibrium price and quantity, elasticity, average costs, marginal costs etc.
3. Debate and explain topical economic problems and issues confidently
4. Classify firms into different market structures and show how competitive structures influence the individual firm’s behaviour
5. Apply economic analysis to everyday problems in real world situations
6. Explain the objectives of government macroeconomic policy and describe how they can be pursued through fiscal and monetary policy
7. Describe the causes and consequences of inflation and unemployment
8. Explain how exchange rates and interest rates are determined

On successful completion of this module, the learner will be able to:

1. Examine the nature and diversity of international marketing environments
2. Evaluate international markets using international marketing research
3. Compare global market expansion strategies using different international market entry methods
4. Critically evaluate the mix decisions that need to be taken to support global marketing activities
5. Examine the key decision areas in planning international marketing strategies
6. Identify changing developments in marketing, including online, social media, mobile and other digital technologies

On successful completion of this module, the learner will be able to:

1. Discuss the importance of continued professional development
2. Employ a range of soft skills developed through personal achievements, career insights and personal/professional development
3. Create short-term and long-term personal and professional plans informed by self- awareness and research
4. Prepare and adapt a professional development portfolio to meet career/educational plans
5. Identify and pursue personal strategies for seeking, continuing or changing employment or creating self-employment
6. Use professionally developed written, oral and aural communications to ensure academic and employment success

On successful completion of this module, the learner will be able to:

1. Analyse the role of accounting in different types of business entities in the hospitality industry
2. Determine the information needs of the different user groups of financial accounting
3. Demonstrate an understanding of accounting terminology, basic accounting concepts and principles
4. Employ the techniques of double entry accounting to various financial transactions in business
5. Choose the correct accounting treatments for current and non-current assets and liabilities, revenue, expenses and equity
6. Prepare and present basic financial statements for sole trader organisations in the hospitality industry
7. Respond to specific accounting problems through the preparation of control accounts, bank reconciliations and depreciation calculations of non-current assets.

On successful completion of this module, the learner will be able to:

1. Demonstrate essential skills in the application of the key components of information technology
2. Select appropriate IT skills to facilitate their educational and professional development.
3. Describe how IT concepts shape the business environment
4. Demonstrate advanced practical skills in the most common office applications such as MS word, MS Excel, MS PowerPoint and MS Access.

On successful completion of this module, the learner will be able to:

1. Explain the forces driving demand and supply and their impact on market conditions.
2. Calculate and interpret various economic parameters such as equilibrium price and quantity, elasticity, average costs, marginal costs etc.
3. Debate and explain topical economic problems and issues confidently.
4. Classify firms into different market structures and show how competitive structures influence the individual firm’s behaviour
5. Apply economic analysis to everyday problems in real world situations.
6. Explain the objectives of government macroeconomic policy and describe how they can be pursued through fiscal and monetary policy
7. Describe the causes and consequences of inflation and unemployment
8. Explain how exchange rates and interest rates are determined.

On successful completion of this module, the learner will be able to:

1. Assess the main tasks and concepts associated with marketing management and the marketing research process
2. Illustrate an understanding of the underlying concepts of marketing research, such as, market segmentation, targeting and positioning and their impact on marketing management decisions
3. Examine the important changes that the Internet and web-based technologies, such as social media and mobile applications, are making to the hospitality marketplace.
4. Assess the effectiveness and performance of a marketing plan to include the marketing mix strategy
5. Explain the factors influencing buyer behaviour in both the traditional and online channels
6. Employ skill in the design and presentation of examples of research methods.
7. Discuss the international trends and changes in the marketing environment, as they relate to the international hospitality industry
8. Discuss ideas clearly and professionally.

On successful completion of this module, the learner will be able to:

1. Examine the role of HRM within hospitality organisations and the main issues involved in people management in the services sector.
2. Illustrate a working knowledge of human resource management theory and practices within a business environment context
3. Assess the impact of reward in managing performance
4. Report on the qualities required to ensure good teamwork through effective supervision
5. Demonstrate an understanding of the stages of human resource development
6. Discuss the implications of employment laws in the hospitality industry
7. Display an understanding of the role of line managers/supervisors in building effective teams

On successful completion of this module, the learner will be able to:

1. Identify the key functions of the Rooms Division department
2. Associate the role of the Rooms Division Manager with the management function of a hospitality provider in an effective manner
3. Explain the rooms division manager/front office manager’s role as leader and decision maker
4. Discuss the importance of the Rooms Division department in the service provision within the hospitality context
5. Demonstrate the basic techniques of reservations, registration, room allocation and guest accounting
6. Examine the role of Revenue Management and its application within the Rooms Division department
7. Design standard operational procedures that can be utilised in the management of guest services
8. Identify and examine the various technology packages used in the management of the rooms division department
9. Explain the role of Rooms Division managers in managing human resources.

On successful completion of this module, the learner will be able to:

1. Recognise and explain the component features involved in management accounting in terms of decision making, planning and control of costs and profits
2. Identify and assess new management accounting techniques being developed and implemented by pro-active organisations in the international hospitality industry
3. Define the principles of costing and apply them in industry situations
4. Describe costs by classification, behaviour and purpose
5. Assess the performance of a business from both a financial and non-financial perspective
6. Identify and explain cost behaviour patterns and apply cost-volume-profit analysis
7. Prepare and present budgets for planning, control and decision-making
8. Calculate, interpret and investigate basic sales and cost variances
9. Use management accounting techniques to make and support decision-making
10. Explain the process of payroll and the statutory deductions which employers must comply with.

On successful completion of this module, the learner will be able to:

1. Describe the financial environment within which organisations must operate, the financial objectives of various types of organisations and the requirements of various stakeholders
2. Explain alternative sources of finance, their suitability in particular circumstances and the function of capital markets
3. Assess the factors affecting investment decisions and opportunities presented to an organisation
4. Demonstrate a sense of judgement in managing working capital
5. Analyse a company’s performance and make appropriate recommendations.
6. Apply economic theory to optimise revenue and evaluate the most appropriate strategy for a hospitality manager to employ in order to optimise revenue.
7. Differentiate between revenue maximisation and profit maximisation
8. Ensure international revenue management practices are informed by reading and research at the forefront of the tourism and hospitality field

On successful completion of this module learners will be able to:

1. Demonstrate an understanding of the health and wellness industry and wellness geared experiences.
2. Determine the theoretical underpinnings of the health and wellness tourism industry.
3. Analyse current trends and developments affecting health and wellness tourism.
4. Evaluate the economic and social benefits of health and wellness tourism.
5. Demonstrate an in-depth understanding of the key dynamic forces and developments which may lead to crisis issues in international tourism and hospitality and their subsequent impact on a business or a destination.
6. Discuss and critically appraise the importance of crisis prevention and be able to predict which types of crises and issues may occur.
7. Critically examine the responsibility the tourism industry has towards sustainablemeasures and analysis its commitment from a local, national and global prospective.
8. Recognise and value the scope of change required to move towards a more sustainable future for the tourism industry.

On successful completion of this module learners will be able to:

1. Explain the complexity and wide-ranging scope, role and purposes served by international conferences /events and the key players involved in this industry.
2. Discuss the possible future trends and developments in the international conference/ event sector.
3. Demonstrate a comprehensive knowledge of the details involved in planning and designing an international event / conference, including the management of resources, budgets and time.
4. Discuss the economic, social, political and environmental effects of international conferences /events on a host destination.
5. Analyse the role played by promotion, advertising, public relations and sponsorship in marketing international events.
6. Employ research skills in sourcing relevant information to support coursework.
7. Contribute to class discussion on topics relevant to the international conference and event sector.
8. Judge and apply professional and ethical standards applicable to the international conference and event sector.

On successful completion of this module learners will be able to:

1. Utilise the camera as a tool to visually communicate
2. Demonstrate awareness of the principals of photography and the power of imagery within the journalism industry.
3. Demonstrate a working knowledge of digital imagery and camera types available
4. Discuss the history of photojournalism within the news gathering and disseminating media.
5. Demonstrate an ability to think visually and communicate effectively within the photographic field to external audiences.

6. Demonstrate expertise and skills in image capture and use of digital software
7. Demonstrate an understanding of the relationship between image and text
8. Analyse information and experiences and formulate independent, advanced judgments
9. Competently identify and apply the basics of visual analysis methodologies
10. Understand the importance of historically specific cultural indicators in decoding visual forms of communication.
11. Show an understanding of the language of visual communication; interpreting the creative and communicative elements within an image.
12. Assess, interpret and evaluate images on different levels including culturally and historically

On successful completion of this module, the learner will be able to:

1. Distinguish between different types of media genre
2. Develop an awareness of the history and evolution of these genre
3. Gain the capacity to analyse and critique these media forms
4. Exhibit an understanding of the link between ideology and audiences
5. Analyse the way in which various media operate in the wider society

On successful completion of this module learners will be able to:

1. Understand and be able to identify legally contentious issues.
2. Demonstrate knowledge of the wide variety of law attaching to the media.
3. Discuss main laws relating to work as a media professional i.e. Defamation Act 2009, Copyright Law and the laws relating to privacy and contempt of court.
4. Recognise when to seek legal advice.
5. Understand the laws and regulations in relation to court reporting and be competent in reporting from the courts within the legal boundaries
6. Recognise the legal and professional implications for their own copy and their employers’ interests in relation to questionable copy.
7. Demonstrate a strong understanding of the Irish legal system.
8. Understand that all media professionals have a responsibility to tell the truth and operate within the laws.
9. Explain, operate and take responsibility for working within ethical guidelines

On successful completion of this module, the learner will be able to:

1. Understand how particular media structures have emerged in contemporary society;
2. Comprehend the relationships and historical processes between relevant political conditions, technological innovation, business entrepreneurship and social demand that gave rise to the communications structures in society today;
3. Analyse, including comparing and contrasting, how media formats have been embraced by social forces to entertain, to advance egalitarianism, and also to consolidate power, profit and social control.

On successful completion of this module, the learner will be able to:

1. Develop a technical and journalistic understanding of news, sports, arts and light entertainment and current affairs coverage.
2. Demonstrate an intermediate working knowledge and proficiency in the radio studio environment.
3. Produce radio programmes to commercial industry standards.
4. Produce a radio news bulletins to commercial industry standards.
5. Record, edit, prepare and research audio and content to commercial broadcast industry standards.
6. Write, plan, prepare and organize programme content to commercial industry standard.

On successful completion of this module, the learner will be able to:

1. Understand the project workflow of a web designer and the issues surrounding the creation of websites.
2. Understand the issues surrounding the creation of digital artwork and websites
3. Develop and implement a coherent visual strategy for online communication
4. Confidently use industry standard media tools employed in building and maintaining web sites

On successful completion of the module the learner will be able to:

1. Competently identify and apply the knowledge, concepts and perspectives relevant to future media related employment.
2. Demonstrate independent critical judgement and analytical skills.
3. Formulate and complete a wide range of media based assignments and project work, demonstrating a capacity for critical evaluation and professional competence.
4. Assess, interpret and evaluate images on different levels including culturally and historically.

On successful completion of this module, the learner will be able to:

1. Demonstrate ability to conceive an original idea suitable for their intended target audience.
2. Take initiative to identify research requirements and plan and execute location filming.
3. Choose appropriate production techniques suitable for individual projects
4. Predict and solve potential pitfalls at all stages of the production process
5. Solve practical production problems and develop contingency plans
6. Produce a 3-5 min video with enhanced production values
7. Employ advanced location camera and sound recording techniques
8. Demonstrate ability to independently edit a 3 minute documentary

On successful completion of this module, the learner will be able to:

1. Show a competency in industry standard production tools, and have an understanding of the technical issues involved in modern print production.
2. Show an insight into newspaper and magazine design principle and techniques, and plan and produce print layouts to a high standard.
3. Exercise appropriate judgement to initiate and complete an investigative journalism news report and critically analyse same.
4. Demonstrate an understanding of what investigative news reporting journalism is and the differences between it and other genres of news production.
5. Demonstrate an understanding of the ethical issues which arise for investigative journalists within a critical awareness of how new media technology and new media- production business models are effecting news media production, particularly investigative journalism.

On successful completion of this module, the learner will be able to:

1. Understand the purpose, value and role of research
2. Demonstrate knowledge of the wide variety of information sources available to communication researchers
3. Gather authoritative evidence to support findings
4. Demonstrate appreciation of the ethical considerations of conducting research
5. Apply, interpret and assess some quantitative and qualitative methods of research
6. Comment critically on how media audiences are measured.
7. Discuss and comment on the relationship of research to the modern news media.
8. Discuss the impact research and surveys can have on both media and the wider society, with particular reference to political opinion polls and other examples.
9. Undertake a basic media research project.

This module aims to establish a clear foundation for all digital image related understanding through practical demonstrations and historical contextualisation. Examination of landmark case studies and practitioners illustrate the artistry of visual effects and their diverse use within film and television, with special emphasis upon the increasingly widespread use of what is an at-times almost “invisible” art.

While this module builds upon digital image manipulation skills acquired in modules such as Digital Photography and Applications Technology undertaken at stage one of the programme, the goal of this module is to be less software specific, concentrating more on understanding the fundamental components that make up a digital image and how to manipulate them. Armed with this knowledge, the learner will be able to problem-solve difficult shots and will be better equipped to move with the rapidly changing landscape of visual effects software.

From the outset, emphasis is placed upon the importance of planning, correct on-set acquisition and other considerations that support an understanding of both digital cinematography and visual effects production. In this way, practical demonstrations consistently reinforce the relationship between the possibilities of visual effects and storytelling across a variety of film and television modes.

This module equips learners with the skills necessary to provide a business service to the creative industries. The learner will be equipped with a working knowledge of the ethical and fiscal standards of professional bodies and a practical understanding of the complex legal implications of intellectual property in the film and television industries. The module aims to develop the learners’ presentation, CV, and job application skills as well as their marketing and selling skills on the internet.

In this way, the module does the following things:

Enables learners to demonstrate a firm grasp of their role in the business environment, as a professional in the visual media field; instils in learners a commitment towards professionalism in all aspects of their work; inculcates the skills involved in setting up and running a small business; enables learners to articulate to, and interact with, audiences, effectively communicating ideas and work in a range of situations.

The aim of this module is to equip learners with the necessary skills to perform the roles and responsibilities of people working in a television studio, and to effectively use industry- standard equipment techniques employed in a television studio. This module will build on the core production skills gained throughout the course to this point and will enable learners to expand their focus out into multi-camera studio projects.

On successful completion of this module, the learner will be able to:

1. Conceptualise, initiate, plan and carry out to deadline a number of high quality publishable investigate journalism news reports.
2. Exercise appropriate judgement to carry out advanced self-directed research and to present, defend and critically self-evaluate same.
3. Demonstrate an advanced critical understanding of the changing context for investigative journalism in the Western world within the context of the overlapping processes of the forces of contemporary globalisation.

On successful completion of this module, the learner will be able to:

1. Demonstrate and apply a historical perspective to the media coverage of conflict
2. Critically evaluate media coverage of conflict
3. Express an in-depth awareness of the difficulties involved in conflict reporting
4. Apply ethical standards to their analysis of conflict reporting and demonstrate an advanced awareness of it crucial functions in contemporary democratic societies.

On successful completion of this module, the learner will be able to:

1. Evaluate the suitability of the project idea for their intended target audience.
2. Resolve issues in project research and planning and develop contingency plans
3. Determine appropriate production techniques & approaches to storytelling for individual projects
4. Propose and execute solutions to practical filming & editing problems
5. Produce a 5-7 min video with high production values
6. Consider legal issues in production and how they apply in practice.

On successful completion of this module, the learner will be able to:

1. Determine what public relations is and what it is not, and have a critical understanding of the origins and history, and the key types of public relations.
2. Develop a framework for identifying and resolving ethical issues as they arise in the practice.
3. Review key theories that influence and shape the practice of public relations in a contemporary setting.
4. Explain how public relations strategic and tactical plans are created and be able to contribute significantly to the creation of a PR plan.
5. Understand the symbiotic nature and relationship of the news media and public relations

On successful completion of this module, the learner will be able to:

1. Discuss the history and development of cultural studies and know the key concepts and theories involved.
2. Apply the theories learnt to a contemporary cultural issues of the day.
3. Use academic research and own original ideas to analyse contemporary cultural issues.

On successful completion of this module, the learner will be able to:

1. Demonstrate ability to structure and present prose (novels, short stories), screenplays and theatre scripts to a professional standard
2. Analyse the development of narrative through history
3. Recognise and reproduce narrative conventions
4. Appreciate the complexities of creative processes
5. Identify the codes of a variety of genres as well as that of comedy
6. Embrace professional industry standards
7. Display enhanced colour, vibrancy and precision in writing
8. Exploit the rich potential of narrative
9. Appreciate modern developments in poetry and express themselves through poetic language

On successful completion of this module, the learner will be able to:

1. Assume employment as a sports journalist across relevant media.
2. Complete a series of course-based assignments and essays to a professional standard.
3. Demonstrate analytical skills and critical judgement.
4. Work to a professional standard during live sporting events.
5. Demonstrate the confidence to seek accreditation to sporting events and set up interviews with sporting personalities.

Upon successful completion of this module, you will be able to:

1. Implement and use data structures introduced on the course;
2. Apply object-oriented methods when designing data structures;
3. Implement both recursive and non-recursive solutions to classical data structureproblems;
4. Implement both linear and non-linear data structures;
5. Analyse simple algorithms using asymptotic analysis;
6. Compare the efficiency of algorithms solving similar problems;
7. Implement algorithms on data structures and relate these to realistic problems;
8. Implement algorithms that process graphs.

On successful completion of this module learners will be able to:

1. Calculate using algebraic expressions
2. Define various mathematical structures and perform operations on them
3. Solve sets of linear equations using matrices
4. Represent graphs in a computer programming language
5. Describe certain graph algorithms
6. Demonstrate the concept of a one-way function
7. Perform calculations using modular arithmetic

On successful completion of this module learners will be able to:

1. Understand how server-side dynamic web pages are delivered to end-users.
2. Design and build dynamic database-backed web sites.
3. Build a state-based user experience on top of stateless protocols
4. Recognize security issues in web development and suggest and implement best practice solutions.

This course provides an overview of Irish history from pre-history to the early 21st. Through a combination of lectures and field trips, students explore how the ‘Irish Question’ (up to and including the recent troubles and peace process in the North, and the collapse of the ‘Celtic Tiger’ economy in the South) has found artistic expression in film, theatre, visual arts, sport, music, and humour. The use of evidence in the construction of the distinct but overlapping categories of history, memory, commemoration, and propaganda is also considered.